THE LG Electronics do Brasil presents Lava and Drought LG TWINWash ™, the first of its kind in the world, which allows two different washes at the same time. It is a two-in-one solution, made up of the LG TWINWash ™ Lava and Dry and the TWINWash ™ Mini Washer, allowing the high capacity of washing white, colorful and delicate items separately – providing practicality and saving space, since the mini machine is attached to the bottom of the lava and dried. “The LG TWINWash ™ Lava e Seca is a revolution in the way of washing clothes, offering even more convenience to the consumer, thanks to its unique system, developed exclusively by LG. The launch reinforces the company's position of always investing in innovation and technology, to ensure simplicity and high performance ”, says Kati Dias, general manager of white goods at LG.
Lava e Seca LG TWINWash ™ will be accompanied by a campaign entitled “Two different washes at the same time”, focused entirely on the digital universe. “Social media has become extremely important for LG's communication strategy, since most of the conversations about our products, especially white goods, take place in this environment”, explains Bárbara Toscano, executive marketing manager at LG.
The novelty arrives at major appliance retailers starting in October. See below the video with the product demonstration and suggested price
See the video:
The LG TWINWash ™ washer and dryer has a high TWINWash ™ power capacity (17Kg) and the TWINWash® Mini Washer (2.5kg) which allows two different washes at the same time. It has the advantage of washing baby clothes, separately heavy duvets, gym clothes and light load. It is a two-in-one solution that will revolutionize the way you wash clothes, allowing you to wash white, colorful and delicate items separately. Composed of the LG TWINWash ™ Lava and Dry and the TWINWash ™ Mini Washer – which comes attached to the bottom of the lava and dry – the system provides practicality and space savings. Both can be sold separately and the TWINWash ™ Mini Washer can still be used in conjunction with the LG Titan Lava and Dry, but it does not work separately.
Suggested average price Lava e Seca LG TWINWash ™: R $ 9,999
Suggested average price TWINWash ™ Mini washer: R $ 3,799
ABOUT LG ELECTRONICS IN BRAZIL
Operating in Brazil since 1996, LG Electronics sells an extensive lineup of products in the country, with more than 350 items, including TVs, Audio and video, computer equipment, Smartphones, Air Conditioners, White Line and Corporate Solutions. The company, which manufactures most of the products sold in Brazil at its Manaus and Taubaté plants, is already considered LG's second largest operation, behind the United States only. With about 6 thousand employees, the Brazilian subsidiary has its own Research and Development center, technical assistance and call center, in addition to its own store in Recife and several stores specializing in cell phones and smartphones in different states.
FOLLOW ALL INFORMATION ON LG CHANNELS:
LG Blog: Http://bloglge.com.br/
Wash and dry: Http://www.lge.com/br/lava-e-seca/smartcare