The famous Polly Pocket doll comes off the shelves to the small screens with the first season of an unprecedented design, full of new adventures and high emotions. The animation, aired on a national network by the SBT channel, will also be shown on the Discovery Kids channel starting in November.
Known for her small stature, Polly is already part of the history of toys as one of the kids' favorite dolls. In the first episode of the animation, Polly Pocket receives a visit from his grandmother, who gives him a medallion to fix. While Polly works on the medallion, she discovers that it is special and has the power to magically shrink it to a pocket size. That way, she can visit new places, always looking for a way to use her power for good. Thus the adventures of this new animation begin.
The next transmissions of the new design on SBT are scheduled for December 8, 24 and 29. At Discovery Kids, the animation will be shown every day during the program.
About Mattel do Brasil
Installed in the country since 1998, Mattel do Brasil operates in the development of children's brands, leaders in almost all segments in which they operate. Its portfolio includes well-known names such as Fisher-Price, Barbie, Monster High, Polly, Hot Wheels and Max Steel. Known for working in the development, manufacture, sale of toys and accessories, constant investments in innovation, media, promotions and for the close partnership with its customers, Mattel is one of the main companies in the sector. Present in more than 25 thousand points of sale, it contributes to the generation of jobs in retail, in the logistics sector and in the service area throughout Brazil. Brand licensing is another important focus of the company's operations in the country. Currently, more than 80% of items licensed under the Barbie, Hot Wheels, Polly, Monster High, Ever After High, Max Steel, Fisher Price and Thomas and Friends brands are produced locally, through a network of more than 60 companies from different segments.
Created by Mattel in 1989, Polly was the first doll launched in miniature, an innovation that incorporated a new category in the market for products for girls. Polly is the friend that every girl wants to have for her encouraging attitude, which allows to transform the normal into extraordinary, offering endless possibilities and guaranteed adventures. Today, Polly is one of the leading doll brands in Brazil.