May 28 celebrates the importance of playing

May 28 celebrates the importance of playing and the brand highlights the role and importance of parents in playing, with the help of educational news

Dads and moms are always looking for the best tools to ensure the proper development of their children. What many do not know is that a happy childhood, full of learning is influenced by the time that the little ones have to play. Aiming to draw parents' attention to the importance of play for early childhood development, May 28 is celebrated World Play Day.

In addition to being an important tool to stimulate learning, play develops the creative side and encourages skills, sensations and perceptions. In addition, the participation of parents in the games is fundamental for the social and affective development of the little ones, strengthening the affective bonds and enhancing the most valuable bond between them: love.

Playing is the most natural form of development, according to Deborah Weber, director of Fisher-Price's Department of Child Research and Development. "In addition to helping children develop their imagination, cognitive and physical skills, playing allows them to create, explore and overcome their fears." The specialist also points out that “It is an opportunity to learn how to work in groups, how to negotiate and divide, or how to resolve conflicts. Even less verbal children learn to demonstrate their opinions and emotions during play, an important component for social development and emotional intelligence. For this reason, the game offers parents a wonderful opportunity to get fully involved with their children, to understand and prepare them for the future ”, adds Deborah.

In “Mothers' Hopes and Wishes”, a global study of Fisher-Price, Mattel's world leader in the design, manufacture and marketing of toys, 3,500 mothers from seven countries recognize that playing is an excellent time to learn. 62% of the interviewees agreed that play helps children to learn how to interact with others and 56% said that play helps in child development, whether assembling plays, linking shapes, singing songs or making up stories.

And to help stimulate children's natural learning through happy experiences, Fisher-Price highlights some toy options below:


Fisher-Price's Fun Labyrinth Monster allows the baby to serve a colorful mix of "snacks", watching them fall into the monster's belly and up to its tail, which activates funny sounds. The monster loves snacks, so his eyes even light up when he eats. The toy combines play with development: Fine motor coordination = when picking up and releasing discs (snacks) motor coordination and baby's hand-eye coordination are also fed. Curiosity = The baby quickly learns that playing the discs of the openings activates fun sounds and lights up the eyes, increasing the child's appetite for new discoveries.

Suggested Price: R $ 199.99 / Recommended Age: From 9 months.


Cachorrinho and Irmãzinha are perfect companions for small children who are learning to do big things, like tying shoelaces, closing buckles and buttoning shirts. The fluffy pets come packed with activities that help your child get ready for a great day. She can open and close the buckle, the shoe strap, tie the laces and button and unbutton the pocket. Just press the belly to activate sounds, music and fun phrases that teach about body parts, daily routines, shapes and colors.

Suggested Price: R $ 179.99 / Recommended Age: 18 to 36 months.


The Happy Apple from the Fisher-Price Learn & Play line has large pieces to play with, each piece having a number, in addition to an image that illustrates it. When children press the central button, they can hear fun songs and phrases that teach about fruits, colors and part numbers. And when babies hit the little apple, they get even more surprises – the base sways and plays fun sounds. The toy combines fun with learning: Counting = Manual play and the songs present numbers for the little ones. Colors = Funny songs and brightly colored pieces help your baby learn about colors. First words = Fun phrases and songs feature many nutritious snacks.

Suggested Price: R $ 99,00 / Recommended Age: 6 to 36 months.

The Puppy Learning to Play is the cute friend of babies, who responds to touches with funny lines and songs. It has Smart Stages technology, which changes the educational content as the baby grows. Parents can select the ideal stage for their child. There are a variety of songs appropriate for each stage of development, in addition to having phrases and sounds on the three levels.

Suggested price: R $ 279.99 / Recommended age: 6 to 36 months.


BeatCão has two play modules: the first focused on music and the second focused on phrases. This fun little friend is motorized and has movements from head to tail. The panel on his belly lights up according to the rhythm of the music. The ears are soft, stimulating the baby's sensory, and have bright colors that stimulate the recognition and differentiation between colors.

Suggested price R $ 299.99 / Recommended Age: 9 to 36 months.


The Fisher-Price Ring Pyramid has five colorful rings so that younger babies can catch, hold, swing and explore. The smaller ring has a reflective and shiny surface for the baby to discover the inside – with colorful beads that rotate and make fun sounds. When the baby is ready to sit and stack, you can place the rings on the post, and hit the base to make it swing. Stacking helps to develop eye-hand coordination, and introduces the concept of relative size, as the baby learns to organize and stack from largest to smallest.

Suggested Price: R $ 59.99 / Recommended Age: From 6 months.


The Gymnasium with Pianinho is an innovative platform that combines classic games with the shape of a musical piano. It can be repositioned in four ways, having been developed to grow with the baby in its early years. For the youngest, the ideal is to play in the lying mode, kicking the keys and watching the bow of toys. In the prone mode, toys can be placed on the carpet, and the baby takes advantage of self-discovery in the large mirror, in addition to playing with the various toys. In the seated play mode, the piano rises, allowing the baby to feel comfortable playing it, creating a lot of musical fun. And, in the fourth mode, the piano can be taken wherever you want, with the large handle that facilitates transport. There are five toys included: a sun mirror, an elephant, a piece with a frog, a soft tiger panel and a hippo bite. The piano includes short songs (notes and songs) and long songs (up to 15 minutes of continuous music).

Suggested Price: R $ 449.99 / Recommended Age: From birth.

About the study “Mothers' Hopes and Wishes”

“Mother's Hopes and Wishes” marks the largest prenatal investigation that Fisher-Price has ever carried out to date. Conducted by the Illuminas Global research center at Fisher-Price's request, he measured parental attitudes and early childhood development approach with 3,500 new and future moms in seven countries: Brazil, China, Mexico, Russia, France, UK and United States. Conducted between February and March 2015, the study interviewed mothers aged 21 to 40 years. Fifty percent of the participants were pregnant in their first pregnancy. The others were mothers of only one child aged between 0 and 18 months. A summary of the global study, country-specific data and articles are available and can be accessed at / OFatorHappiness

About Fisher-Price®

Fisher-Price, a Mattel Inc. group company, has been developing children's and preschool toys and childcare accessories for more than 84 years to awaken new sensations and skills in children. To guarantee the Fisher-Price standard, each product takes, on average, one year to reach the final consumer, because, before its launch, it is tested by children and specialists from different areas – which proves the company's concern in creating products that effectively contribute to child development. The website and Facebook dthe brand provides information and resources that help parents and grandparents around the world.

About Mattel do Brasil

Installed in the country since 1998, Mattel do Brasil operates in the development of children's brands, which are leaders in almost all segments in which they operate. Its portfolio includes well-known names such as Fisher-Price, Barbie, Polly, Monster High, Uno, Hot Wheels and Max Steel. Known for working in the development, manufacture, sale of toys and accessories, constant investments in innovation, media, promotions and for the close partnership with its customers, Mattel is one of the main companies in the sector. Present in more than 25 thousand points of sale, it also contributes to the generation of jobs in retail, in the logistics sector and in the services area, throughout Brazil. Brand licensing is another important focus of the company's operations in the country. Currently, more than 80% of articles licensed under the Barbie, Polly, Hot Wheels and Max Steel brands are produced locally, through a network of more than 60 companies from different segments.

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