The artist Mauricio de Sousa (83 years old) when he is in an event where he gives lectures always asks the audience – Who here learned to read with Turma da Mônica magazines? Promptly, more than 90% raise their hands. People of the most diverse ages. Both the grandfather, the father and the grandchildren know and read these characters that have become tradition in Brazilian families.
It all started with the Bidu and Franjinha comic strips, published since 1959, on the pages of the then Folha da Tarde (now Folha de São Paulo). And today, Mauricio de Sousa Produções (MSP) has become the largest entertainment company in Brazil, responsible for one of the most admired brands in the country, Turma da Mônica. Unique of this size in Latin America. In the comics alone, more than 1,200 pages of stories are produced each month. About 150 companies license the characters for more than 3,500 items. The recognition is international with awards in Japan, Italy, China, South Korea, France, USA, among other countries.
And this year, the celebration is not just in history, MSP has already started to bring great news since January, with the arrival of the new character Milena and her family to the Limoeiro neighborhood, the entry of Turma da Mônica Jovem in the United States and Canada, the screening at National Geographic of the biographical documentary about Mauricio de Sousa, the reach of 10 million subscribers on the Turma da Mônica channel on Youtube, which already has more than 10 billion views, new games like “Mônica and Guarda dos Rabbits "and" Astronaut Toy: space race ", and the opening of the new international subsidiary of MSP in Japan -" Mauricio de Sousa Productions Japan ". Find out more news that is still coming:
FILM CLASS OF THE MONICA – TIES – the first live action of Turma da Mônica, based on the best-selling Brazilian Graphic Novel in the country, made by the brothers Vitor and Lu Cafaggi. The film will be released nationally on June 27.
CIRCO TURMA DA MÔNICA – BRASILIS – The new great show by “Mauricio de Sousa Ao Vivo”, circus-musical overproduction that praises the cultural diversity of the country, bringing the representativeness of our origins, passing through indigenous, African and European culture in a unique and special way within the universe of Mauricio de Sousa's creations. It has more than 100 costumes, special effects and a cast of artists and dancers, in addition to Turma da Mônica.
GENERATION 12 – A new MSP manga label with Turma da Mônica and its 12-year-old characters. Your collection will be divided into seasons with six episodes each.
EXHIBITION “HELLO, MAURICIO!” – In the FIESP building, on Avenida Paulista, a great experience with Mauricio and his class like never before formatted so that everyone who loves Turma da Mônica and its creator will remember it forever. It will start on July 17th and end on December 15th, 2019.
NEW MONICA PARK IN PERNAMBUCO – After Goiânia, where the Turma da Mônica Station was inaugurated inside Shopping Cerrado, it is now Olinda that will have an indoor park at Shopping Patteo Olinda. The Northeast now has a place for the whole family to have fun with the group.
MONTEIRO LOBATO COLLECTION WITH THE MÓNICA CLASS – In the year that Monteiro Lobato's work enters the public domain, Turma da Mônica arrives at bookstores to tell the writer's stories. With illustrations by Mauricio de Sousa, Narizinho Arrebitado and O Sítio do Picapau Amarelo, published by Girassol Brasil Edições, have already been released.
TRIBUTE – 47th Gramado Film Festival honors, with the Cidade de Gramado Trophy, the artist Mauricio de Sousa for the 60th anniversary of the first strip published in July 1959, in the Folha da Manhã newspaper (now Folha de S.Paulo).
5… 4… 3… 2… 1… – Mônica and Menino Maluquinho lost in space brings together the maximum creations of Mauricio de Sousa and Ziraldo for the second time. In this book, written by Manuel Filho and published by Melhoramentos, full of fantasy and adventure, Mônica and Maluquinho will count on the help of their friends (even Chico Bento participates!) To solve an interplanetary mystery! If you thought about aliens, you got it! Fasten your seat belts and get ready for takeoff for fun.
Also read Chácara Turma da Mônica