Less than a month to go before one of the most delicious dates of the year, Easter. For this reason, the Lacta pioneer for more than 100 years on the date, prepared an Egg Hunt through the streets of São Paulo from the 12th to the 23rd of March, to rock the month of São Paulo.
There will be 1500 toy eggs hidden by the regions of the city and in the most varied places of great flow of people. Close to leisure squares, educational institutions, subway stations and around the main avenues of the city. The lucky ones who find the eggs will have access to promotional codes that offer 50 reais discount on any Easter Egg on the website pascoalacta.com.br.
For those who will not be around the city at this time, the brand will also promote Egg Hunt on the brand's social networks, where eggs will be hidden in a magical setting of the world of Lacta's rabbits. To participate, just follow during March the Instagram @lactaoficial and the Facebook / lactaoficial page. Whoever joins the game via Instagram, can win a discount voucher of R $ 20.00 on e-commerce.
According to the brand's marketing manager, Ricardo Reis, “Our goal is to inspire families, and make them connect more and more with their children on this emblematic date. We spread 1500 eggs around the city to give people the opportunity to enjoy this moment a little and connect with the magic of Easter, after all, life passes quickly so we don't have fun. We still have more news ahead of us, wait! ”.
Easter Solidarity with Mondelēz Brasil
By participating in the actions, the public will be contributing to a more solidary Easter. For each egg found in one of the game, Lacta will donate eggs to different institutions. The expectation of the brand is to donate more than 10,000 eggs. Help bring the magic of Easter to other families!
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Egg hunt on the streets of São Paulo Egg Hunt on social media For more information, access the site pascoalacta.com.br Childhood passes quickly. Enjoy the joy of Easter with your family with the magic of Lacta. #magiadapascoa |
About Mondelēz International in Brazil – Mondelēz International, Inc. (NASDAQ: MDLZ), is building the best snack company in the world, with 2017 annual revenue of approximately $ 26 billion in 2016. Creating more moments of joy in about 160 countries, the Mondelēz International is a world leader in cookies, chocolates, gums, candies and powdered drinks. In Brazil, the company has in its portfolio valuable brands such as Trident, Chiclets and Halls, Lacta, Bis and Sonho de Valsa chocolates, Club Social cookies, Oreo and Trakinas, Tang, Clight and Fresh powdered soft drinks, desserts and Royal baking powder and Philadelphia cream cheese. Mondelēz International is proud to be a member of the Standard and Poor’s 500, Nasdaq 100 and the Dow Jones Sustainability Index. Visit www.mondelezinternational.com
