GAROTO® announces BATON® Buttons with innovations in format and consumption mode


Brazilian chocolate maker Garoto® announces the arrival of Baton® Buttons, a new and fun brand format, for a more shareable experience. The launch consists of a 32g package, with 'buttons' of pure milk and white chocolate. The product arrives at points of sale all over the country in November, with a suggested price of R $ 3.49.

“Baton® is the leading children's chocolate brand in sales, with a long tradition in the market and much loved by mothers. We constantly seek to innovate, bringing products that meet different moments, whether with new flavors and, now, with different formats too ”, points out Thais Abdo, Marketing Manager at Nestlé Brasil.

The change from the iconic stick format to these 'buttons' was designed for shared consumption, a trend that is increasingly present in Chocolates. The packaging design was adapted to show this new format, in a playful way.

In addition to Baton® Buttons, the brand has in its portfolio sticks in Baton® Extramilk flavors (first with milk as the main ingredient), Milk, White, Duo and Strawberry Cream and Baton® Tablets.


Chocolates Garoto, located in Vila Velha (ES), is one of the 10 largest chocolate factories in the world. The company has a portfolio of approximately 70 products. Among them are boxes of chocolates, tablets, Easter eggs and chocolate for culinary use as toppings and soluble powder, which can be found in more than 50 countries. His greatest successes are Caixa Amarela and Tabletes Familiar with the Garoto brand; the Baton and Talento chocolates and the Serenata de Amor bonbon.