Hot Wheels, the # 1 carts brand, teams up with Uber to create a limitless thrill experience
A BMW M3 will be transformed into a full-size Hot Wheels and will surprise users of the Uber app with an exclusive experience. Users who request a car may be surprised by the Hot Wheels Uber, if available. The vehicle will start circulating through the streets of São Paulo and then accelerate to reach Curitiba.
Along the way, the Hot Wheels Uber will provide jackets, gloves and helmets for passengers to use for a Hot Wheels-style experience. In addition, the car will feature Wi-Fi internet to post photos with the official hashtag #HotWheelsEUber and many other incredible surprises. The action “Hot Wheels + Uber – Emotion Without Limits” promises to bring a lot of adrenaline to the big and small fans of Hot Wheels.
How to participate:
To ride in the Hot Wheels car, the passenger must enter the Uber app and request the uberX option. Being available, the BMW Hot Wheels Uber will be able to pick up users through the surprise mechanism, from Monday to Friday, from 7 am to 7 pm, and Saturday and Sunday, from 12 pm to 0 am. The action will take place in São Paulo from September 27 to October 12 and in Curitiba from October 14 to 22.
About Hot Wheels®
Since 1968, Hot Wheels®'s great passion has been to create amazing miniatures using innovative products and content. With a fan base that now has more than 41 million people, Hot Wheels® is the number one brand of miniatures in Brazil, producing the best and most creative strollers. The Hot Wheels® brand started with a line of 16 models on a 1: 64-die-cast scale; today, it is a brand that represents a lifestyle for boys of all ages with segments ranging from sporting, school and bed and bath items, through clothes and accessories, to food, among other segments.
For more information, visit: http: //www.hotwheels.
Regarding the Mattel of Brazil
Installed in the country since 1998, Mattel do Brasil operates in the development of children's brands, leaders in almost all segments in which they operate. Its portfolio includes well-known names such as Fisher-Price, Barbie, Polly Pocket, Monster High, Hot Wheels and Max Steel. Known for acting in the development, manufacture, sale of toys and accessories, constant investments in innovation, media, promotions and for the close partnership with its customers, the Mattel is one of the main companies in the sector. Present in more than 25 thousand points of sale, it contributes to the generation of jobs in retail, in the logistics sector and in the service area throughout Brazil. Brand licensing is another important focus of the company's operations in the country. Currently, more than 95% of the articles licensed under the Barbie, Polly Pocket, Hot Wheels and Max Steel brands are produced locally, through a network of more than 70 companies from different segments.
