Cartoon Network launches the “Be yourself”, A multiplatform initiative that encourages fans to tell the world what their power is, making them unique. With a special program, the campaign gathers original content on all platforms and the channel's favorite characters together in this initiative.
The campaign, signed by the Cartoon Movement, Cartoon Network's corporate social responsibility program in the region, expresses the DNA that characterized the brand from the beginning, which has always worked with the empowerment of boys and girls, promoting their creativity, diversity and authenticity.
To engage fans in this initiative, Cartoon Network brought together their favorite characters in a very fun song, celebrating the authenticity of each one.
Jeff, Clarencio's best friend, is obsessed with cleanliness. Ricardo, Gumball's father, has the ability to sleep anywhere. Kelsey, from Greg's World, is small but very powerful. Jorel's brother has so much hair that combing it is a real feat. What do they have in common? Your power! which comes from what makes them unique.
“This is my power”, click here to watch the video:
And everyone can join the Cartoon Network characters and fans in this cause! They just need to tell (or sing) what their power is and post on social media with the hashtag: # CNEsteÉoMeuPoder
In addition, as part of the campaign, in August fans will be able to enjoy the block "Be yourself": a selection of episodes in which you will see that your favorite cartoons are the best versions of themselves, stimulated by their own genius! But no special is complete without a few surprises. We will have unmissable debuts, including the double episode of The Powerpuff Girls ‘I’ve never been a star’. Being different is cool, the important thing is to be yourself! Be Yourself will be shown from Monday to Friday, at 12:30 pm; Saturdays at 2 pm and Sundays at noon. Only on Cartoon Network!
And if that was not enough, you are invited to demonstrate what your power is also in the Snaptoon, Cartoon Network's web and mobile platform that allows you to take a selfie and customize it with frames and stickers exclusive to the shows that are part of the campaign "Be yourself":
Watch “Be yourself” and tell us what your power is, in August, only on Cartoon Network!
About Cartoon Network – Turner do Brasil's multiplatform brand, Cartoon Network encompasses the pay-TV channel with 24-hour transmission and a leader among children in Brazil, in addition to several other means, including internet, mobile, presence on social networks, events and licensed products. Owner of the largest collection of cartoons in the world, the channel features award-winning original productions such as Adventure Time, Steven Universe, The Powerpuff Girls, Ben 10 and The Amazing World of Gumball. He has also been developing several hours of original local content in Latin America, premiering titles such as Irmão do Jorel, Historietas Assombradas, and an animated series with unpublished episodes of Turma da Mônica, produced in Brazil with Mauricio de Sousa Produções. The channel was launched on April 30, 1993 and is broadcast in Latin America in more than 61 million households in Portuguese, Spanish and English. In Brazil, Cartoon Network is available to over 16 million people on NET (channel 104 and 604), Sky (channel 101 and 301), Claro HDTV (channel 104), Oi TV HD (channel 112), Vivo TV (channel 56 or 321) and GVT (channel 21).