Barbie, the most famous and diverse doll in the world, announces the expansion of its Fashionistas line. In the past five years, the brand has evolved to reflect the world that girls see around them and has introduced more than 170 new styles to the collection, to inspire girls to tell more stories and find a doll with whom they can identify.
In 2020, Barbie brings even more diversity and, for the first time in history, includes in her line a doll with vitiligo, a doll without hair, a black doll with a golden prosthetic leg and a Ken with long hair.
The new collection continues to redefine what it means to be “a Barbie” or what a Barbie looks like, allowing children to identify and feel represented.
For the creation of Barbie with vitiligo, a specialized dermatologist was consulted to make sure that the skin disease was accurately represented. The bald Barbie arrives so that girls without hair can identify with the line.
Dolls with physical disabilities were introduced to the Fashionistas line in 2019 in collaboration with activist, designer and author, Jordan Reeves, who at age 12 took on the mission of building creative solutions that help children with disabilities. The new Barbie Fashionistas line arrives in Brazil in the first quarter of 2020 and the launches can be found in toy stores all over the country (Suggested price: R $ 79.99).
Present in Brazil since 1988, Mattel is the global leader in children's entertainment, specializing in the creation and production of innovative and quality toys and consumer products that generate experiences that inspire, entertain and develop children through playing. The company's portfolio includes iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, Thomas & Friends® and MEGA®, among others, in addition to those that are licensed in partnership with global entertainment companies. In addition to toys, Mattel offers content, games, music and attractions. The company operates in 40 locations and markets its products in more than 150 countries in partnership with the world's leading retail and technology chains. Since its founding in 1945, Mattel has been proud to encourage children to reach their full potential. For more information, visit www.mattel.com.
About Barbie® – www.barbie.com.br
Barbie was created in 1959 by the American Ruth Handler, co-founder of Mattel, who realized that her daughter Barbara, or Barbie, as she was nicknamed, liked to play with paper dolls that changed clothes. Until then, all the dolls had the appearance of babies and the paper doll was one of the only ones that had the face closest to that of a teenager. When launched, the doll was defined as the “teenager model dressed in the latest fashion”. Today, Barbie is recognized as one of the strongest brands of all time and a worldwide fashion icon. Like any diva, from the 90s famous designers like Christian Dior, Chanel, Versace, Givenchy, Carolina Herrera, Donna Karan, Giorgio Armani and Alexandre Herchcovitch have dressed her on several occasions. Movie, theater and TV classics also won Barbie dolls featuring their most famous characters, among them: Romeo and Juliet, The Wizard of Oz and Star Trek, as well as muses such as: Marilyn Monroe, Audrey Hepburn, Elizabeth Taylor, Vivien Leigh and Grace Kelly. For more than five decades, the doll has inspired girls of all ages to dream, “travel” and discover that, by playing, they can be anything they want. The doll's lifestyle, which has already become a personality, has always made her popular with children and adults. In 60 years, she has had over 200 professions, all portraying aspects of the culture and society of her times. Some emblematic examples are: Barbie astronaut (1965); Barbie medical surgeon (1973); Barbie President of the USA (1992).